Since our founding in 2016, Encircle has blazed the trail for the empowerment of LGBTQ+ youth, greater acceptance in families, and unconditional community support.
Today, we’re excited to announce the debut of our new logo and new look as we move into the next chapter of our story - bringing Encircle to more communities across the nation.
As we worked with our in-house brand & design team and other designers, We didn’t decide to create a new logo just because we felt like it. We made a new logo because our current one was no longer doing its job.
A thoughtful refresh that moves us forward by bringing us back to our roots.
Our first logo will always have a place in our hearts. It was a mark that resembled and communicated what Encircle stands for - No sides, only love. As we moved forward we looked back on what worked, and what didn’t.
We started with a circle
We felt that the circular design of our first logo worked effectively to communicate the love, sense of belonging, and ultimately the safe place to learn and grow that Encircle stands for.
We center in homes
Encircle builds homes that nourish, nurture and secure.
Our homes extends beyond physical walls to help youth and their families thrive across the globe.
The people we serve
Encircle’s mission is to embrace and sustain every LGBTQ+ youth, every family, and every community.
What does this all mean?
We’re still the same encircle you’ve come to love
Over the next few months, you’ll start to see how our new logo fits into the bigger picture of our design system and language at Encircle as we start rolling out new visuals including more resources and publications.
Long story short, we’re still the same Encircle that you’ve always known - just working harder (and smarter) to provide you (and many others) with a more consistent world-class experience that you’ve come to love at Encircle.